Table Of Contents
A Newsletter Dedicated To The Proposition
That A Great Client-Agency Relationship
Precedes All Marketing Successes.
Introduction
How Some Businesses Grow in Good Times and Bad.
"Can't Get No Respect!"
The Seven Tenets Of Advertising
How to Get the Most Out of Your Ad Agency
The Dynamics Of An Advertising Decision.
The Top Ten Reasons to Pay Top Dollar for Professional Proofreading
Some Thoughts to a Client In Search of a New Advertising Agency
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