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She came to Legend, Inc. 16 years ago from a brief stint at Channel Five in Boston. An honors graduate of Northwestern University, an accomplished dancer, and a young woman with tremendous drive, integrity and communications skills, Claudia was interviewed at length by Bill and he decided against hiring her. (Not one of his greatest moments.) Claudia listened
 as the decision was told to her and then she asked, "Is there anyone else here I can speak to about this?" Bill indicated that Joy would probably be willing to discuss it, but that the
An artist's rendering of Claudia
(click for a larger view).
decision had been made. After about twenty minutes, Joy walked into Bill's office and announced, "She's perfect! I've hired her. She starts tomorrow."
The rest is history. During her time as print manager, our printing
business grew and grew. When she moved into account service, our client
roster, and more importantly the quality and size of the projects to
which we were assigned, grew and grew. Eventually, as she started her
family, she took over the financial end of the business from Joy, and
our credit and cash flow improved each year. Today, Claudia assists
in the overall management of the agency, creative development, client
relations, and our long range goals. Her experience and knowledge are
completely invaluable.
Claudia's great skills are in the details.
Her keen intelligence and thoroughness are unmatched. She develops
systems and procedures that work like clockwork, and then she
enforces them with a
Claudia
Rodenstein at Fort Sewall in Marblehead during
an agency photo shoot last year for a travel client.
persistence and drive that lifts other people to higher performances.
In the agency business it is unusual to have the money side of
the business actually win accounts, but Claudia's reputation
for fairness and professionalism with our current clients has
resulted in referrals and significant new business. "I hate
to sell," she says. But her style sells itself.
Now, Senior Vice President, she is a vital part of the essence
of Legend, Inc.
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