She came to Legend, Inc. about five years after our founded in 1979. After a brief stint at Channel Five in Boston, she joined Legend as a printing services manager.
An honors graduate of Northwestern University, an accomplished dancer, and a young woman with tremendous drive, integrity and communications skills, Claudia was interviewed at length by Bill and he decided against hiring her. (Not one of his greatest moments.) Claudia listened as the decision was told to her and then she asked, "Is there anyone else here I can speak to about this?" Bill indicated that Joy would probably be willing to discuss it, but
that the decision had been made. After about twenty minutes, Joy walked into Bill's office and announced, "She's perfect! I've hired her. She starts tomorrow."
The rest is history. During her time as print manager, our printing
business grew and grew. When she moved into account service, our client
roster, and more importantly the quality and size of the projects to
which we were assigned, grew and grew. Eventually, as she started her
family, she took over the financial end of the business from Joy, and
our credit rating and cash flow improved each year. Today, Claudia assists
in the overall management of the agency, creative development, client
relations, vendor and media relations and our long range goals and planning. Her experience and knowledge are
Claudia's great skills are in the details.
Her keen intelligence and thoroughness are unmatched. She develops
systems and procedures that work like clockwork, and then she
enforces them with a persistence and drive that lifts
other people to higher performances.
In the agency business it is unusual to have the money side of
the business actually win accounts, but Claudia's reputation
for fairness and professionalism with our current clients has
resulted in referrals and significant new business. "I hate
to sell," she says. But her style sells itself.
Now, Senior Vice President, she is a vital and integral part of our agency.