| May/June |
All production designs finalized.
Give-aways set and ordered, photography (staff) complete, lobby signs
delivered |
| "SOFT OPENING" |
The Week Of July 21 to
26 |
| July
16 |
Press coverage in Needham
Times (not guaranteed) |
| July
21 |
Branch opens quietly... |
| July
24 |
First three teaser advertisements
appear in Needham Times |
| July
31 |
Next three teasers |
| August
7 |
Teasers continues |
| August
14 |
Final week of
teasers |
| GRAND OPENING |
The Week Of September 15
to 20 |
| June
11 |
Shirt information received
and order placed (?) |
| July
14 |
Customer letter
#1 mailed (existing customers) |
| July
15th |
Update all current pubmats
with "Needham" |
| August
12 |
Employee reception |
| August 19 (week of) |
Direct mail package delivered
to the printer/mailhouse |
| August 21 |
Grand opening teasers begin
in Needham Times (2 per week) |
| August 22 |
VIP reception invitations
mailed |
| August 28 |
Grand Opening teasers continue |
| September 4 |
Grand Opening Full Page advertisement
|
| September 8 |
Customer letter #2 mailed |
| September
9 & 10 |
Mail drop at Needham Post
Office (extras to branch) Direct Mail Piece |
| September
11 & 12 |
Direct Mail arrives in homes
(Needham and Needham Heights) |
| September 11 |
Double Page Grand Opening
advertisement & Newspaper Insert |
| September 11 |
Press coverage in Needham
Times (not guaranteed) |
| September 15 |
Grand Opening Day |
| September 16 |
VIP reception |
| September 18 |
Grand Opening full page follow-up
advertisement "Celebration" |
| September 20 |
Events and celebration at
new branch |
| Spetember 25... |
Normal "integrated"
advertising begins... |
