Needham Branch
Opening Schedule

May/June All production designs finalized. Give-aways set and ordered, photography (staff) complete, lobby signs delivered
"SOFT OPENING" The Week Of July 21 to 26
July 16 Press coverage in Needham Times (not guaranteed)
July 21 Branch opens quietly...
July 24 First three teaser advertisements appear in Needham Times
July 31 Next three teasers
August 7 Teasers continues
August 14 Final week of teasers
GRAND OPENING The Week Of September 15 to 20
June 11 Shirt information received and order placed (?)
July 14 Customer letter #1 mailed (existing customers)
July 15th Update all current pubmats with "Needham"
August 12 Employee reception
August 19 (week of) Direct mail package delivered to the printer/mailhouse
August 21 Grand opening teasers begin in Needham Times (2 per week)
August 22 VIP reception invitations mailed
August 28 Grand Opening teasers continue
September 4 Grand Opening Full Page advertisement
September 8 Customer letter #2 mailed
September 9 & 10 Mail drop at Needham Post Office (extras to branch) Direct Mail Piece
September 11 & 12 Direct Mail arrives in homes (Needham and Needham Heights)
September 11 Double Page Grand Opening advertisement & Newspaper Insert
September 11 Press coverage in Needham Times (not guaranteed)
September 15 Grand Opening Day
September 16 VIP reception
September 18 Grand Opening full page follow-up advertisement "Celebration"
September 20 Events and celebration at new branch
Spetember 25... Normal "integrated" advertising begins...