Business Practices
and current rates

Legend, Inc. is a project-to-project advertising agency without retainers, prepayments, or contracts required. Our invoices are primarily based on hourly rates. We will, of course, accommodate our clients special needs, but we typically charge on an hourly basis for creative and agency time, plus commissions on media or vendor placements.

Many of our clients rely on us for everything: media and vendor placements, plus creative and production work; but it's always up to them.

We maintain a separate Client Trust Account for our clients' funds and operate our agency from an account we refer to as our AGI (Adjusted Gross Income) Account. It has always been our practice to operate from our actual income, not cash flow from total billings. That is an important distinction to the savvy client.

Over the years we have "inherited" many excellent clients from advertising agencies that went out of business living on their cash flow. Many of those clients were forced to pay the media and vendors again when their agency ceased operations without paying the vendors. Media and vendors always hold the clients ultimately responsible UNLESS the agency protects their clients ahead of time, as we do. We will fill you in on the details of this agency business practice, but it is demonstrative of our overall business practice of always putting our clients and their interests first.

We believe in strong client-agency relationships and insist on them. For those services and projects which you hire us to perform, we become your partners, not just another vendor. We are easy to deal with, responsive and internally we maintain a simple and efficient organization and management system.

The first project with any new relationship is always the most difficult and sometimes it is also the most important. Over average client relationship currently is well over eight years. Some have endured for far longer than that. It is in out best relationships where we believe we perform our best work.

Our key personnel have been together for many years. Sometimes our clients go through growing pains and a changing of their personnel as this occurs. The changing personnel syndrome can create a changing advertising syndrome as well. Changing personnel within a company can mean growth and progress; changing advertising agencies can be a sign of disruption, disorganization and an uncertain message from client-side management. We encourage periodic reviews, if needed, and other mechanisms of relationship-building to avoid these problems. An enduring advertising agency relationship can mean a great creative advantage and should be worked on from both sides.

We are available for meetings, but most of our business is conducted via other means. Meetings are expensive, time-consuming and often indicate a relationship that could be improved. We meet in person with most of our clients once or twice during the year, if that, but are in contact with them in other ways almost every day.

Basically, our business practices can be summarized in this phrase: we treat our clients the way we would like to be treated.

For Complete Explanation of Our Products & Services
With General Agency Rates
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