The Client/Agency Relationship is Everything
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Contents
- The Perfect Client
- The Lost Art of Leadership
- Marketing Update: What’s Hot and What’s Not?
- What’s Wrong With My Website?
- Direct Marketing Notes
- Approval and "Mistakes"
- It Does Nothing for Me…
- The Right and Wrong of Agency Reviews.
- The Seven Rules of Marketing Communication
- Improving the client/agency relationship
- How Some Companies Grow in Good Times and Still Grow In Bad Times.
- Can’t Get No Respect
Posting Calendar
Advertising Quotes
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
-- David OgilvyBig ideas are so hard to recognize, so fragile, so easy to kill. Don't forget that, all of you who don't have them.
-- John Elliott, Jr. President and CEO of Ogilvy & Mather after the retirement of David OgilvyHalf the money I spend on advertising is wasted; the trouble is I don't know which half.
-- John WanamakerAdvertising is a very simple business. The really hard part of advertising is keeping it simple.
-- Bill Purdin
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