The Client/Agency Relationship is Everything
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
-- David Ogilvy
Big ideas are so hard to recognize, so fragile, so easy to kill. Don't forget that, all of you who don't have them.
-- John Elliott, Jr. President and CEO of Ogilvy & Mather after the retirement of David Ogilvy
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
-- John Wanamaker
Advertising is a very simple business. The really hard part of advertising is keeping it simple.
-- Bill Purdin